Our association

An influential voice for your business

Boasting a 35-year history, Aventure Écotourisme Québec is the tourism association recognized by the Quebec Ministry of Tourism as the official spokesperson for the adventure tourism and ecotourism sector. Our member businesses are recognized for their professionalism through Quality-Safety certification, which upholds some of the most stringent standards in our industry, and Ecotourism attestation, which showcases their eco-friendly practices. Our team is made up of specialists with a passion for the outdoors, who put their unique expertise to work for one of the most prominent tourism sectors, both in Quebec and internationally.

Our mission

To represent, promote and support our members in adopting high standards of quality, safety and eco-responsibility to ensure responsible land use and generate positive spinoffs for communities, the environment and visitors.

(c) Canot à glace expérience_Jeane Photo

Our values

Leadership: We act as a catalyst for transformation by demonstrating inspiring leadership and rallying our members and partners around a bold and engaging vision.
Environmental and Social Awareness: We prioritize respect for ecosystems and communities, including Indigenous peoples, their knowledge, and their rights, in a spirit of ethics, integrity, and alignment with the purpose of our sector.
Accessibility: To contribute to collective well-being, we make nature, land, and outdoor activities more accessible by supporting the local integration of our members and maintaining a constructive dialogue with partners and decision-makers.
Collaboration: Leveraging the strength of collective intelligence and the richness of teamwork, we encourage exchanges among our members and build impactful alliances with our partners to enhance our practices and grow our network.
Professionalism: Our decisions are guided by a continuous pursuit of excellence. Through our high standards of quality, safety, and eco-responsibility, we support the development of an exemplary entrepreneurial approach.

2030 Vision

Adventure tourism and ecotourism embody the excellence of Quebec’s tourism industry and contribute to the province’s international reputation as a destination. Along with its network of professionals with exemplary practices, Aventure Écotourisme Québec contributes to the accessibility of outdoor activities, to collective well-being, to land promotion and preservation, as well as to socio-economic vitality of Quebec’s nature-rich regions.