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A seal of approval recognizing your ecotourism activities and best practices

Ecotourism is a form of tourism that aims to help visitors discover a natural setting while preserving its integrity; that includes interpretation of the natural or cultural features of the environment; that fosters an attitude of respect toward the environment; that is based on sustainable development principles; and that generates socio-economic benefits for local and regional communities. (Source: BNQ standard 9700-060/2003, translated freely)

Our Ecotourism attestation stands as the first official standard for ecotourism products in Quebec, showcasing businesses that offer this type of activity and highlighting their best practices in sustainable development.

The attestation positions your business among the leaders in our industry who put the planet first. You’ll also benefit from comprehensive support in obtaining a sustainable development action plan, as well as showcasing your commitment to your customers.

The nine standards of the Ecotourism attestation

  • The business must disclose its ecotourism values when promoting its products, regardless of the medium (website, pamphlet, etc.).
  • The business must describe the ecosystem that customers will discover during their outings and activities.
  • Before starting any activity, the business must make customers aware of appropriate and inappropriate conduct in the natural and cultural environments visited (code of conduct).
  • With respect to travel during the activity, the business must favour the means of transportation that is least harmful to the environment and that makes the ecotourism activity as safe and rewarding as possible.
  • The business takes specific measures during ecotourism outings, namely in the areas of waste reduction, recycling and recovery; use of biodegradable cleaning products; preservation of environmental, cultural and human heritage; respect for neighbouring populations; and efforts to raise the awareness of customers and staff.
  • Whenever possible, the business favours the purchase of local products when preparing an ecotourism experience.
  • The business has a map of its territory that identifies fragile environments and that issues guidelines for staff and participants in order to minimize its impact on these areas.
  • The business identifies the plants and wildlife in the environments that are visited, as well as any inert organic material that must be protected (artifacts, rocks, etc.), in order to minimize the impact of its activities on the environment. It also makes sure that everyone keeps a reasonable distance from any animals.
  • For each activity offered, the business has an interpretation plan that covers geography, ecology, history, culture, heritage, traditions, natural settings, eco-friendly conduct, respect for local communities, etc.

How to obtain the Ecotourism attestation

To obtain the Ecotourism attestation, you must:

  • Be a Quality-Safety certified member of Aventure Écotourisme Québec.
  • Achieve a Les Pages vertes eco-rating of 70% or higher by using the self-diagnostic tool and validating your results with our advisor.
  • Perform a carbon audit using the tool provided by Tourisme durable Québec for this purpose.
  • Uphold the standards of Ecotourism attestation, which are incorporated into the Les Pages vertes ecofriendly rating. We will review your diagnosis. You may be asked to provide supporting documents.
  • Have your actions on the ground validated every three years.

Support is offered to members of Aventure Écotourisme Québec free of charge.

At the end of the process with Les Pages vertes, you will receive a diagnosis of your eco-friendly efforts, a sustainable development action plan, and an eco-friendly rating to track your progress and showcase your commitment to your customers. In addition, by completing your carbon footprint audit using our tool, you will be helping the adventure tourism sector to actively move toward collective carbon neutrality.

Ready to earn your Ecotourism attestation?

Contact Magalie Bernard, Member Services and Certification Manager: [email protected]

© Fondation sur la Pointe des pieds_Charles-David Robitaille

© Fondation sur la Pointe des pieds_Charles-David Robitaille

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