Quebec Adventure Outdoor: the brand that puts you in the spotlight
Thanks to powerful tools such as the AventureQuebec.ca portal, active social media management, targeted marketing campaigns and quality partnerships, our members benefit from significant exposure—with tangible results. Explore the many avenues offered by the Quebec Adventure Outdoor brand!
© Kinadapt
© Kinadapt
AventureQuebec.ca: the 100% nature and adventure portal
The AventureQuebec.ca portal is our showcase to the public. Addressing outdoor enthusiasts from near and far, it is the go-to resource for finding nature and adventure tourism experiences in Quebec. Under the Quebec Adventure Outdoor brand, this website showcases Quality-Safety-certified businesses (AEQ members) and Parq-certified regional parks (Parq members), which together offer some 50 outdoor activities.
It is the focal point of all our marketing campaigns, primarily dedicated to promoting members who participate in the Quebec Adventure Outdoor visibility plan, and catalogues ALL members when searching for a specific activity. Combined with a $150,000/year keyword campaign with Google Ads, which enables us to effectively reach national and international markets, our ongoing promotional work through this portal devoted entirely to nature and adventure activities attracts a targeted and qualified clientele—which translates into appreciable traffic to your website.
© Parcours Aventures_Flora Bidaud
© Parcours Aventures_Flora Bidaud
A loyal and growing following on Facebook and Instagram
With nearly 16,000 subscribers, Quebec Adventure Outdoor’s Facebook and Instagram pages put you in front of a well-targeted clientele. Both communication channels are overseen by a community manager and used exclusively to promote our members. Join the movement by sharing posts that feature your business and by tagging our accounts!
A visibility plan to raise your profile
Take advantage of strength in numbers thanks to the Quebec Adventure Outdoor brand in order to boost your visibility with national and international customers: our visibility plan includes numerous options to meet your various marketing needs. At low cost, we give you the opportunity to be at the forefront in a variety of channels, whether websites, search tools, social media or blog posts on our platforms or those of our Quebec, Canadian and European partners.
Visibility plan objectives:
- Boost the visibility of our members’ products
- Grow member traffic and revenues by generating enquiries and bookings
- Raise awareness of Quality-Safety certification
- Promote our members’ access to the distribution network (agencies, tour operators, etc.)
- Pool available resources to maximize the impact of the Quebec Adventure Outdoor brand among our members
© CindyHook
Major collective campaigns
and direct outreach
In addition to our marketing operations, we regularly take part in major national campaigns led by the Alliance de l’industrie touristique and Bonjour Québec. These high-profile campaigns, leveraging content marketing, feature stories, public relations efforts and partnerships with content creators, enable us to position our members for exceptional visibility in the media. Twice a year, we also participate in the Bourse des médias Bonjour Québec, where we have the opportunity to talk about our members to some 100 Quebec journalists and content creators.
Under the Quebec Adventure Outdoor brand, we meet your target customers every year at events such as the Montreal Outdoor Show, the Toronto Outdoor Adventure Show and the Salon du randonneur de Lyon. We also represent you at major events for professionals in our sector in order to promote Quebec as a “nature-adventure” destination and expand our network of contacts with industry (agencies, tour operators) and specialized media.
© Montebello Vélo de montagne
© Montebello Vélo de montagne
Content partnerships: the way forward for targeted marketing
We are continually on the lookout for visibility agreements with partners who speak directly to your target customers. A few examples:
- In Europe, our members have the opportunity to be visible on Manawa, the largest search portal for outdoor activities, with content distributed in four languages.
- Closer to home, thanks to seasonal positioning with QuébecVacances / QuébecGetaways, the promotional tool of Événements Attractions Québec, we help you reach over 800,000 digital-magazine readers and 175,000 subscribers to a targeted newsletter.
Access to a packaging acceleration program
Quebec’s Receptive agencies and tour operators develop tailor-made packages for international tourists, and are true value creators. In collaboration with the Association des réceptifs et forfaitistes du Québec (ARF-Québec), we invite you to join the Programme d’accélération à la forfaitisation (packaging accelerator program), which aims to boost the economic impacts of local businesses via their business development in international markets. The program includes three focus areas to help you maximize your ties with the distribution network:
- Focus area 1: Training regional tourism businesses, especially those in ecotourism, Indigenous tourism and agritourism, to prepare them for international marketing efforts.
- Focus area 2: Sustainable development support for receptive and tour operators to obtain recognized certifications such as Travelife, with concrete tools to track and reduce their environmental impact.
- Focus area 3: Creation of technological connectors that facilitate sustainable transportation and connectivity with regional tourist attractions and activities.
En savoir plus sur le Programme d’accélération à la forfaitisation.
To take advantage of our marketing services and boost your visibility, contact Annie Lévesque, Marketing Manager: [email protected]